Track the path your website visitors take. Is your website targeting those customers that have a high propensity to buy your products or services? Do you know which country visits your website the most? Do you know how they got to your site? Do you know what they did once they got there? Why didn't they buy?

If you have a new website or an existing older site, it is important to know how it is working for you. Your ROI - (return on investment) depends on proof that your website is, in fact, bringing you business. Monitoring and tracking is a crucial part of any marketing strategy, especially on the Internet.